"SMAPIT understood our product like an internal team. The animation made our appliance feel premium and launch-ready."
CGI, AI & Commerce
Scroll-stopping campaign films and FOOH concepts. Impossible scenes rendered true-to-life, built around your product rather than a location.
Brands we’ve built for
- Agaro
- Lifelong
- Luminous
- Mivi
- Times Black
- LuvLap
- Kidsmate
- Styleuplift
- Cockatoo
- Go Mechanic
- Amaze
What you get.
Everything below comes off one accurate 3D master, built once, then reused instead of reshot.
- 01
Hero campaign films
Concept-led films rendered true-to-life around the product.
- 02
FOOH concepts
Fake-out-of-home moments built to travel on social.
- 03
Impossible scenes
Environments and scale no location shoot could stage.
- 04
Social cutdowns
Vertical and square edits for every feed.
The cgi campaigns & fooh questions we get.
Real cost, timeline and process questions from brand teams shortlisting SMAPIT for cgi campaigns & fooh. Answered with the numbers and workflow we actually deliver against.
- 01
What is a FOOH campaign and how much does one cost?
FOOH (fake out-of-home) is a CGI film that pretends to be a real outdoor installation, like a giant handbag on the Louvre or a mascara wand on the Tube, released as social content. A single-hero FOOH film runs ₹5 to 25 lakh at production-agency prices, and $30k to $150k in US markets, depending on landmark realism and reveal complexity. SMAPIT's CGI + AI process rebuilds brand films that would traditionally cost ₹40 to 60 lakh for a fraction of that, using AI variants to extend the campaign across formats.
- 02
How is a CGI brand film different from a traditional hero shoot?
A CGI brand film builds everything (product, environment, lighting, camera) inside a scene file. A traditional hero shoot needs a real location, real crew, real product and real permits. CGI removes location logistics, weather delays and permit costs from the equation. Any location, weather, time of day or physical impossibility is renderable. Traditional shoots still win when the story is a specific real human doing a specific real thing in a specific real place. Product-hero brand films almost always come out cheaper and more controllable in CGI.
- 03
How long does a FOOH campaign take from brief to launch?
A single FOOH film ships in 3 to 5 weeks from brief. Week 1: concept and reference plates for the target landmark. Weeks 2 to 3: 3D modeling of the product and environment, camera blocking, animation. Week 4: render, comp and colour. Week 5: revisions, deliverables and cutdowns (16:9, 9:16, 1:1, plus DOOH board sizes if scoped). AI-assisted variant extensions add 1 to 2 weeks and typically extend the campaign for 4 to 6 weeks after launch.
- 04
Can SMAPIT recreate a Jacquemus or Maybelline-style FOOH for our brand?
Yes, the reference-driven brief is the exact format we scope for. The Jacquemus giant-handbag Paris FOOH and the Maybelline giant-lash Tube FOOH share a common shape: one brand hero at an implausible scale in a recognisable landmark, delivered as social-first video. We work back from those references: choose the landmark, choose the hero product, choose the reveal moment, then plan the camera and reveal to travel on Instagram and TikTok.
- 05
What locations and formats can you shoot without going on location?
Any location, any weather, any time of day, any format. Because everything is rendered. Delhi, Mumbai, NYC and Dubai landmarks are all renderable from photo reference. Any weather condition (rain, snow, dusk, storm) is a lighting swap. Any format (16:9, 9:16, 1:1, DOOH board sizes) is a re-crop of the same scene. Non-real environments (space, underwater, historical settings) are all in scope for CGI campaigns.
Real reviews from the
brands we build for.
Feedback from brands we've delivered for across India, the US and the Gulf.
"Easy to work with, beautifully animated, and very flexible. Exactly what we were looking for."
"The 3D renders replaced our entire photoshoot. Faster, cheaper, and easy to recommend."
"Clean, modern, and reliable. Clients notice the quality immediately and always ask how it was made."
"The animations feel natural and responsive. This saved us hours of custom motion work for our launch."
"Exceeded all our expectations. Best decision for our brand content, every star deserved."
"Absolutely love this! The CGI ad stopped the scroll completely. Best creative decision ever."
"The 3D detailing was flawless. They captured every material perfectly, making it indistinguishable from real photography."
Questions, answered.
The things brands ask before the first brief. Anything else, just email us.
Yes when scoped in. The 3D asset used for the FOOH film exports as an AR-ready GLB or USDZ for Meta Spark and Snap Lens filter builds. Same product, same colour, same brand system, live on social days after the FOOH launch.
Available for new projects
Bring us the product.
Looking for cgi campaigns & fooh, or the full stack? Send the brief and you get scope, timeline and a fixed quote back within one working day.