"SMAPIT understood our product like an internal team. The animation made our appliance feel premium and launch-ready."
CGI, AI & Commerce
The product is built into the environment, not carried to one. Sets that would need a location, crew and permits become a scene you can restage in minutes.
Brands we’ve built for
- Agaro
- Lifelong
- Luminous
- Mivi
- Times Black
- LuvLap
- Kidsmate
- Styleuplift
- Cockatoo
- Go Mechanic
- Amaze
What you get.
Everything below comes off one accurate 3D master, built once, then reused instead of reshot.
- 01
Studio scenes
Clean, controlled product photography, fully virtual.
- 02
Lifestyle sets
The product placed in styled, real-feeling environments.
- 03
Consistent lighting
One rig across a whole range, with no shoot-to-shoot drift.
- 04
Restage in minutes
Swap backdrop, prop or colour without a new shoot.
The cgi product photography questions we get.
Real cost, timeline and process questions from brand teams shortlisting SMAPIT for cgi product photography. Answered with the numbers and workflow we actually deliver against.
- 01
What is CGI product photography and when should a brand use it?
CGI product photography uses a 3D model of the product to generate photo-real images without physical shoots, studios, samples or crews. The 3D master is built once, then every angle, colourway, background and scene renders from that file. Use CGI when you have a full range of SKUs, colour variants, seasonal refreshes, or the product is not manufactured yet. Skip it for one-off hero shots of on-market products with no follow-up campaigns.
- 02
How much does CGI product photography cost per image in India?
Once the 3D model exists, CGI hero images run $60 to $250 per image at SMAPIT, versus $500 to $2,000 per image for a traditional shoot. The model itself is a one-time $200 to $800 cost for hard-surface products. Payback sits around 20 SKUs or the first colour-variant refresh. Every subsequent listing image, PDP frame or ad hero renders from the same 3D master at a fraction of a re-shoot cost.
- 03
How long does a CGI product shoot take vs. a physical shoot?
A full CGI listing pack for 20 SKUs delivers in 2 to 3 weeks; the same shoot physically takes 4 to 6 weeks including sample logistics. CGI removes the sample-shipping window entirely: no couriers, no customs, no shot-list rebook when the sample arrives damaged. Once the 3D master exists, new colourways and campaign refreshes render in hours. Physical shoots pay a re-book cost for every variant.
- 04
Can you deliver CGI images before the product is manufactured?
Yes, and this is often the strongest reason to build in CGI first. From CAD, engineering drawings or design mockups, we build a true-to-life 3D master and generate launch-ready listing images, PDP hero shots and paid ad hero frames before the first unit is manufactured. That means launch marketing is ready the day inventory lands, not 3 weeks after.
- 05
How does SMAPIT's CGI process work end-to-end?
Brief, then CGI hero render, then variant set, then delivery. Two to four weeks total. Step 1 is a 30-minute brief call plus reference gathering. Step 2 is the 3D master model (5 to 10 days). Step 3 is the hero render pass (2 to 4 days) with materials, lighting and camera locked. Step 4 is variant generation, including colourways, backgrounds and channel-sized cuts. Step 5 is delivery, with source files handed over to you at the end.
- 06
Are there products you would tell us not to shoot in CGI?
Yes. Anything where the sell is a physical irregularity: fabric drape at close range, raw wood grain, hand thrown ceramics, most fresh food. We would rather say so than take the brief. The reason is simple. A camera records those surfaces, CGI has to simulate them, and simulating a convincing irregularity well is more expensive than photographing it. Where CGI is clearly better is repeatability: a product that exists in eleven colourways, a packaging range that changes twice a year, a device that has to appear on white, in a kitchen and in an ad from the same file. Most brands we work with end up doing both, one shoot for the textures that need a camera and everything else built in 3D.
Real reviews from the
brands we build for.
Feedback from brands we've delivered for across India, the US and the Gulf.
"Easy to work with, beautifully animated, and very flexible. Exactly what we were looking for."
"The 3D renders replaced our entire photoshoot. Faster, cheaper, and easy to recommend."
"Clean, modern, and reliable. Clients notice the quality immediately and always ask how it was made."
"The animations feel natural and responsive. This saved us hours of custom motion work for our launch."
"Exceeded all our expectations. Best decision for our brand content, every star deserved."
"Absolutely love this! The CGI ad stopped the scroll completely. Best creative decision ever."
"The 3D detailing was flawless. They captured every material perfectly, making it indistinguishable from real photography."
Questions, answered.
The things brands ask before the first brief. Anything else, just email us.
Yes, and it is a common brief. We work from your existing frames to match camera height, lens feel, lighting direction and background so new SKUs sit next to old photography without a visible seam. Send the frames you want matched at the start rather than after the first render.
Available for new projects
Bring us the product.
Looking for cgi product photography, or the full stack? Send the brief and you get scope, timeline and a fixed quote back within one working day.