SMAPIT is a Gurugram-based 3D and AI product video studio delivering 80 to 100 AI product videos a month for 50+ consumer brands across India, the US and the UAE. We model, light and render every product in-house first, then AI scales the work into hero renders, listing images, ad variants and campaign films. The order matters. An accurate 3D master is what keeps the product exact once the creative starts multiplying.
- Founded
- 2022
- Based
- Gurugram, India
- Serves
- India, US, UAE
- Delivery
- Remote, global
- Focus
- Product CGI and AI content
One pipeline, start to finish.
Nothing here is passed to a third party. Each stage feeds the next, which is why the product still matches itself at the end of the chain.
- 01
Modelling
Your product rebuilt to spec from photos, drawings or CAD, accurate enough to hold a close-up.
- 02
Look development
Materials, finish and wear tuned until the render reads like the object you would hold.
- 03
Lighting and rendering
Studio setups built virtually, so a new angle is a settings change instead of a reshoot.
- 04
AI scale
Controlled processes that spin scenes and ad variants off the finished 3D master, not off a prompt.
Four proprietary systems the pipeline runs on.
SMAPIT built these four systems in-house because off-the-shelf AI tools drift on product geometry, brand colours and logo placement. Together they are how a 50-brand roster ships 80 to 100 AI product videos every month without variants going off-brand.
- In-house
AI Creative Engine
A brand-safe multi-variant ad generator that takes a CGI hero shot and produces 50 to 100 sized variants for Meta, TikTok, YouTube Shorts and Amazon Sponsored Brand video without letting product shape or brand colours drift.
- In-house
Brand Style AI
A per-brand model trained on the client's palette, typography and product silhouettes before any variant is generated. It is the reason a 100-variant test batch stays visually consistent with the master 3D file.
- In-house
AI Ad Optimizer
A pre-publish variant ranker that scores each generated cut on readability, brand-fit and format compliance so the weakest variants are killed before they enter the ads manager.
- In-house
3D → AI Bridge
A production process where the true-to-life CGI product model acts as the reference for the generative AI video model. Every AI-generated frame keeps the product's shape, logo placement, colour and material physically correct.
Frames from the studio
Brands we deliver for.
- Agaro
- Lifelong
- Luminous
- Mivi
- Times Black
- LuvLap
- Kidsmate
- Go Mechanic
- Cockatoo
- Styleuplift
- Amaze
- 50+
- Consumer brands
- 4+
- Years in 3D
- 100+
- AI videos delivered
What people ask before the first call.
Trust and fit-check questions from D2C founders, brand managers and creative directors across India, the US and the UAE. Answered with the numbers and markets we actually work in.
- 01
Where is SMAPIT based and which markets do you serve?
SMAPIT is a 3D and AI product video studio based in Gurugram, India, serving consumer brands across India, the United States and the United Arab Emirates. The delivery model is fully remote. The working overlap is generous: European and Gulf hours through the day, US hours in the evening. US and UAE consumer brands run monthly production cadences with the studio for content that ships on Amazon, Shopify, Meta, TikTok Shop, Noon and amazon.ae.
- 02
How long has SMAPIT been operating and how large is the team?
SMAPIT has been operating since 2022, with 4+ years of dedicated 3D work before we started running AI pipelines around it. The team ships 80 to 100 AI product videos every month across 50+ consumer brands. Modelling, lighting, rendering, AI production and post are all handled in-house, which is the reason the same product looks identical across a listing set, a hero film and a Meta ad batch.
- 03
Does SMAPIT work with US and UAE brands?
Yes. India, the US and the UAE are all core markets and each has a distinct working rhythm. US brands typically brief for D2C ecommerce, Amazon listing content and Meta or TikTok ad batches. UAE brands lean toward premium campaigns and marketplace content for Noon and amazon.ae. Delivery is remote, invoices support USD, AED and INR, and NDAs are signed before any files are shared.
- 04
What consumer brands has SMAPIT worked with?
50+ consumer brands. Named clients include Agaro, Lifelong, Luminous, Mivi, Times Black, LuvLap, Kidsmate, Styleuplift, Cockatoo, Go Mechanic and Amaze. The roster spans beauty, home appliances, consumer electronics, baby and kids, fashion, fitness and automotive categories. Full case studies are on the /work wall, and the anchor case is a brand film that would traditionally cost ₹40 to 60 lakh, rebuilt in CGI + AI for a fraction of that.
- 05
How does SMAPIT's AI + 3D process compare to a traditional production?
The 3D master is built once, and every AI variant is anchored to it, so a 100-cut ad batch keeps product geometry and brand colours locked. Prompt-only AI tools drift on all three. Traditional shoots need every colourway, angle and background reshot. SMAPIT’s 3D → AI Bridge, Brand Style AI, AI Creative Engine and AI Ad Optimizer are how a hero shot renders in days and a full variant batch ships in weeks, at up to 70% below a traditional shoot cost.
Currently booking new projects
Bring us a product.
Send the brief and get scope, timeline and a fixed quote back within one working day.