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FAQ

16 questions on scope, cost, files and how we work together. If yours is not here, send it with the brief and it gets answered in the reply.

01

Process

5 questions

What does SMAPIT do?

SMAPIT is a 3D and AI product content studio in Gurugram, India. We build true-to-life 3D models, renders, CGI ads and AI content that replace traditional product photoshoots. We have done this for 50+ brands, including Agaro, Lifelong and Mivi.

What do you need from us to start?

Product photos, a spec sheet or a CAD file, or a physical sample. From there we build the 3D model and take it through rendering, animation or AI content, depending on what you need.

How fast is delivery?

A single render usually ships in days. A full CGI ad takes longer, depending on the scene and the animation. Because the 3D model is reusable, every later variation is faster and cheaper than the first.

Can you work from our existing CAD or 3D files?

Yes, and it shortens the build. CAD, STEP and OBJ all work. Production CAD usually gets rebuilt for rendering, because manufacturing files carry internal detail a camera never sees and they light badly as they are.

We do not have a physical product yet. Can you still start?

Yes. Drawings, a spec sheet or CAD is enough to model from. Most launch work is built before a sample exists, which is the point of doing it in 3D.

02

Cost

3 questions

How much does 3D product rendering cost compared to a photoshoot?

Less, and the gap widens with every angle. A shoot runs a few hundred to a few thousand dollars per product once you add samples, crew and reshoots, and a full brand film can reach $50,000 or more. A 3D model is built once and reused, so extra angles and variants cost close to nothing. Most brands cut production cost by up to 70%.

How do you price a project?

Per project, not per hour. After the brief you get a fixed quote based on scope, how many outputs you need and the length of any animation. It only changes if the scope changes.

Is it worth it for a small catalogue?

It depends on how many angles and variants you need. For one or two images of a single product, photography can be simpler. The moment you need the same product across several backgrounds, sizes or seasonal versions, the reusable 3D model wins.

03

Output

4 questions

Can 3D renders really replace a product photoshoot?

Yes, for most catalog, ad and PDP work. Once the product is modelled accurately, we generate any angle, background or lifestyle scene digitally, often before a physical sample exists. Photography still wins for candid human moments.

How is this different from AI tools like Midjourney?

We build the product accurately in 3D first, then let AI work around that fixed model, so the logo, the shape and the finish all stay true. Tools that generate from a text prompt alone drift off-brand because they have nothing exact to work from. We have delivered 100+ AI videos this way.

Can you match our brand style?

Yes. We build to your brand guidelines: colour, lighting, mood and finish. The renders sit alongside the rest of your creative instead of looking borrowed.

Which industries do you work with?

Consumer electronics, appliances, beauty and personal care, and D2C. Any brand that needs accurate product visuals at volume.

04

Working together

4 questions

Do you sign an NDA before we share files?

Yes. Send yours with the brief and we will sign it before anything is shared, or ask and we will send ours.

Do you work with international brands?

Yes. We are based in Gurugram and deliver for brands across India, the United States and the UAE. The work is remote, so location is not a constraint.

Which time zones do you work across?

The studio is in Gurugram, India and delivery is remote, so we overlap with European and Gulf hours through the day and with US hours in the evening.

Do you work with agencies and other studios?

Yes. We take white-label production for agencies and can stay behind your brand through the project.

Still have a question?

Send it with the brief. It gets answered in the reply, along with scope, timeline and a fixed quote, inside one working day.