A location shoot the whole scene was built to be. Grass, stone and a single beam of stadium light — a concept idea rendered in a week instead of scouted, permitted and lit for a shoot day.
- Engagement
- Studio study
- Discipline
- Sports · Concept cinematic
- Format
- Motion
How it gets made
Every project runs the same six steps. The order is what keeps an AI scaled campaign looking like the product it is selling.
- 01
Brief and AI strategy
What the work has to do, where it will run, and which parts of it AI can carry without the output drifting.
- 02
3D concept and design
The product is modelled and the scene is designed before anything is rendered. Everything after this point refers back to it.
- 03
AI production
Controlled processes generate the volume, inside the limits the 3D master sets rather than from a prompt alone.
- 04
3D enhancement layer
Whatever AI cannot hold steady, the shape, the finishes and the product's own details, comes back from 3D.
- 05
Iterate
Changes go back into the scene file. A note on lighting or a camera move is a re-render, not another booking.
- 06
Deliver, scale and repeat
Once the master exists, the next angle, colourway or market costs a fraction of the first one.
Have a product that needs this treatment?
Start a project