"SMAPIT understood our product like an internal team. The animation made our appliance feel premium and launch-ready."
Hardware & Durables
Appliances are large, awkward to ship and expensive to shoot in context. We model the unit once, then place it in kitchens and living spaces that never had to be booked, and run the catalogue off the same file.
Brands we’ve built for here
- Agaro
- Lifelong
- Luminous
What home & appliances demands.
The details this category lives or dies on, and how an accurate 3D master solves each one instead of fighting it on a set.
- 01
Context without a location
A fitted kitchen or a styled living room is built as a scene, so lifestyle imagery does not depend on finding and dressing a real space.
- 02
Large products, no logistics
Nothing is crated, shipped or installed to be photographed. The unit exists in the file at full accuracy.
- 03
Finishes across a range
Stainless, matte black and white variants come off one model, lit identically so the range reads as a range.
- 04
Detail that survives close-up
Polished bodies, control panels and steam hold up close because the shape is accurate rather than suggested.
The home & appliances questions we get.
Real fit-check, format and cost questions from brand teams in home & appliances. Answered with the numbers, 2026 category signals and named-client work we actually ship against.
- 01
Can you produce installation animation for a chimney or purifier?
Yes. Installation animation is one of the strongest formats for appliance D2C because a static image cannot convey wall-mount depth, ducting or filter placement. A typical chimney installation animation runs 30 to 60 seconds and shows wall-mount alignment, duct connection, filter placement and app pairing. A purifier install shows filter change and sensor calibration. Both animate off the same 3D master used for the hero render, sized for YouTube full-length, Reels and TikTok cutdowns, and dubbed in Hindi and regional Indian languages when needed.
- 02
How do you visualise an IoT appliance with app UI?
By combining a true-to-life 3D render of the physical appliance with a matched motion-graphic layer of the companion app UI on a phone in the same frame. IoT smart appliances (chimneys with app pairing, purifiers with sensor readouts, washers with cycle control) need to sell the app as much as the hardware. We build both: the physical device in CGI, and the app UI as an After Effects motion overlay, composited into one hero shot or a 30 to 45 second explainer video.
- 03
Do you shoot 40+ SKUs in CGI cheaper than a photo shoot?
Yes, and the gap widens with every additional SKU. Beyond the first 20 SKUs, CGI is materially cheaper per image than any photo shoot of a large appliance range. India home appliances market crossed USD 69B and D2C portals (Samsung, LG, Godrej) grew 40%+ YoY. Brands running 40+ SKU catalogues save on freight, crating, warehousing and studio-day costs entirely. Each new colourway or SKU renders in hours from the existing scene, not weeks. Payback sits around 20 SKUs or the first colour-variant refresh.
- 04
Can you produce Hindi and regional video cutdowns for tier-2 buyers?
Yes. Kitchen appliances in India are growing 9.92% CAGR through 2031 on tier-2/3 first-time buyers, and regional-language explainers are the primary conversion asset. Every animation ships with Hindi and regional cuts (Tamil, Telugu, Marathi, Bengali, Kannada) where needed, matched to the platform. Meta and YouTube take multi-language variants natively. Quick-commerce (Zepto, Blinkit, Instamart) takes short-form Hindi-first cuts sized 1:1 or 4:5. Amazon and Flipkart PDPs take the longer explainer plus feature stills.
- 05
Which Indian appliance brands have you worked with?
Named appliance clients include Agaro, Lifelong and Luminous. Projects span chimneys, purifiers, kitchen appliances, personal care devices and smart home hardware. Every SKU ships as a 3D master, hero render, PDP gallery, installation animation and campaign cutdowns, at D2C-portal-ready spec for Samsung, LG, Godrej-tier direct sites plus Amazon, Flipkart and quick-commerce marketplaces.
Real reviews from the
brands we build for.
Feedback from brands we've delivered for across India, the US and the Gulf.
"Easy to work with, beautifully animated, and very flexible. Exactly what we were looking for."
"The 3D renders replaced our entire photoshoot. Faster, cheaper, and easy to recommend."
"Clean, modern, and reliable. Clients notice the quality immediately and always ask how it was made."
"The animations feel natural and responsive. This saved us hours of custom motion work for our launch."
"Exceeded all our expectations. Best decision for our brand content, every star deserved."
"Absolutely love this! The CGI ad stopped the scroll completely. Best creative decision ever."
"The 3D detailing was flawless. They captured every material perfectly, making it indistinguishable from real photography."
Questions, answered.
The things brands in this space ask before the first brief. Anything else, just email us.
Yes. The environment is built around the product rather than found and dressed, so you choose the cabinetry, the counter and the light instead of settling for the location that was available.
Available for new projects
Bring us the product.
Building for home & appliances? Send the brief and get scope, timeline and a fixed quote back within one working day.